I have been struggling with the popularity of a post I wrote listing reasons “not” to be an architect. I am also learning that the effort I put into my writing is out of balance with the rest of my life so, if you are thinking about starting your own blog of original content, be warned – it’s a lot of work. I thought it would be interesting to share an email exchange I had with one of my new friends – Paul Anater. Paul writes the blog Kitchen and Residential Design and has helped ferry me along these first few months of writing my blog. Whenever I have a question on the zen of blogging, Paul’s my go-to guy.
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From: Paul [mailto:saintpetepaul@gmail.com]
Sent: Tuesday, March 23, 2010 11:22 AM
To: Bob Borson
Subject: angst
Bob,
The post about the crappy mosaic you just left a comment on is my number one hit generator of all time. In the year since it first appeared, it’s been translated into at least four languages and even now generates about 20 direct hits a day. I marvel at its ability to generate traffic and buzz. It’s hardly something I want to be known for, but the people who come looking for that post usually stick around to see what else is on my blog. The value in K&RD comes from my archives, not any one particular post. The same holds true for Life of an Architect. The popularity of your top ten reasons NOT to become an architect seems to be gnawing at you. Congratulations, you’re normal. Be grateful for the attention and keep writing. People always gravitate to the negative (ask anybody in TV) and the trick is to use snark as a hook from time to time. Cynicism is like dessert. It’s nice from time to time but a steady diet of it isn’t very satisfying. You do a great job of using your wit to lure people in but it’s your intelligence that makes them stay. Chin up!
Paul
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From: Bob Borson [mailto:bob@lifeofanarchitect.com]
Sent: Tuesday, March 23, 2010 12:02 PM
To: Paul
Subject: angst
Paul,
As always, thanks for the words of encouragement. Like all things (it seems), I start with great enthusiasm and immerse myself into learning something new…. but eventually my interests fade and I move on to a new “hobby”. I am surprised that I enjoy this as much as I do but the amount of time it takes is shocking. I don’t know how anybody actually gets any work done – between the blogs, twitter, responding to posts, and preparing and editing the photos I use, I might be spending 20 hours a week on this. The quality of my sleep has definitely diminished because I lay in bed worried that I don’t have anything to write about, or my latest effort will provide the evidence that finally proves I am an idiot. I will be exposed as a fraud and the men in heavy-rimmed glasses will come take away my architectural license. To then have one of the most throw-away posts (Top Ten Reasons to NOT be and Architect) be the main generator for the rest of my site…uughhh. Why kill yourself trying to generate original content when I could pull a top ten list out of thin air in 30 minutes or simply repost other people’s efforts?
When my wife came in from out-of-town last night (at 10:30pm) her third or fourth question was “What have you been doing? Your blog?”. There wasn’t a tone to this question but I still bristled at the question and got defensive. I thought I could be doing something positive with the time I spend on my blog; feeding homeless people, rescuing people from burning buildings, learn CPR, or even (gasp!) talking to my family.
I have really enjoyed writing my posts and have been amazed at the number or quality individuals I have come to know in such a short time – I don’t plan on stopping but there needs to be a balance and I question my ability to find it.
As a matter of fact, would you mind if I posted this email exchange for tomorrow’s post?
Bob
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From: Paul [mailto:saintpetepaul@gmail.com]
Sent: Tuesday, March 23, 2010 12:16 PM
To: Bob Borson
Subject: Re: angst
No Bob, I wouldn’t mind at all. A blog can easily become a full-time job if you let it. The key is that you can’t let it. The other key is to let go of your posts as soon as you hit the publish button. A blog cannot be the last word on a particular subject. I take my posts seriously but not so seriously that I think they are anything but the meanderings of some guy in Florida. Some people find me amusing, some people learn a thing or two from me and that’s really great. More than anything though, I keep my blog going because it’s fun and it opens the door to opportunities and people I could have never been exposed to otherwise.
You’re doing great with all of this and if you ask any blogger, they’ll tell you that they go through and have been through everything you’re experiencing now. Like I said before; congratulations, you’re normal. Now get back to work! Hah!
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From: Bob Borson [mailto:bob@lifeofanarchitect.com]
Sent: Tuesday, March 23, 2010 12:23 PM
To: Paul
Subject: angst
Hah! is right – in my office, we like to say “back on your heads”.
A man dies and gets sent to hell to spend some time for his sins. Upon arrival, he is met by a demon that tells him he has a choice on where he spends this time. The demon shows the man option #1 which is a room with people chained to rocks and bursts of fire burning them repeatedly.
“Oooh – uhmm, that looks bad. What’s my other choice?”
The demon walks the man over to another room which is full of people standing knee-deep in fecal matter, drinking coffee and talking to one another.
“That doesn’t look so bad. I’ll take this room.”
So the demon leaves the man there in the room of poop. The man helps himself to a cup of coffee and goes to introduce himself to the nearest group. Just as he is about to say hello, the demon in charge of this room shouts:
“Break time is over, everyone back on their heads”.
I have to get back on my head, these posts aren’t going to write themselves.
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